Elhra Innovation Forum

The ELRHA Innovation Forum 2025 was hosted by ELRHA at the Emara Ole Sereni Hotel, with a branding approach focused on localisation, participation, and subtle visual impact. We worked collaboratively with the client on branding ideation, with a clear brief to incorporate local cultural references through abstract African patterns and motifs.

The resulting visual identity was intentionally minimal yet expressive, allowing the content and conversations to take centre stage while creating moments of engagement throughout the venue. Key branding elements included interactive idea walls where attendees contributed thoughts and responses to reflection questions, encouraging dialogue and collective insight.

A branded registration area established the visual language on arrival, while illustrated poster boards developed in collaboration with an illustrator were installed as a gallery outside the hotel foyer, transforming transitional spaces into curated moments of storytelling. Interactive name stickers were designed to support attendee networking, making connections easier and more natural.

Additional tactile elements, including beaded Maasai lanyards and sweet treats sourced from a local chocolatier, further reinforced the event’s local grounding. Together, these elements created a cohesive and thoughtful branding experience that reflected ELRHA’s innovation focused mandate while celebrating local creativity and participation.