GLF Africa 2024-2025

For the Global Landscapes Forum (GLF) Nairobi editions in 2024 and 2025, our branding approach was intentionally minimal and environmentally responsive, designed to sit gently within the venue’s natural, green setting.

The client placed strong emphasis on sustainability and non-intrusive design. In response, we developed a branding system that prioritised recyclable and reusable materials while maintaining clarity and functionality across the event experience. Directional signage was produced using recyclable substrates, while fabric backdrops were introduced at the registration area to reduce single-use materials and soften the visual landscape.

Greenery was thoughtfully integrated into key touch points, including the photo booth signage and stage backdrops, allowing the branding to feel organic and cohesive with the surroundings rather than imposed on them. In line with the project’s waste-reduction goals, PVC materials used during the event were repurposed into recyclable bags, extending their lifecycle beyond the conference.

The overarching objective was subtlety: branding that guided, supported, and enhanced the event without overpowering the environment. The result was a calm, considered visual identity that reflected GLF’s values of sustainability, stewardship, and respect for place.